Business operations

Outdoor Advertising Operations Platform

Customer relationships and urban-media sales, from billboards and street displays to ordering and coordination between advertising companies.

In operation
Illustrative setting for Outdoor Advertising Operations Platform
Business operations
Development year
1402 SH (Solar Hijri)
Tiva Safe’s role
Bespoke sales and operations analysis and development
Project status
In use
Project context
Outdoor advertising companies

Urban media within a connected sales workflow

This platform was designed to manage outdoor advertising businesses and the presentation of their media inventory. Each company has a dedicated customer-relationship structure connecting media sales with customer follow-up and order operations.

Presenting different advertising formats

Billboards, street displays and other outdoor media are within the presentation and sales scope. Different media types require a structure that keeps the information needed for an order clear and supports operational follow-up for the advertising company.

  • Billboard and street-display offerings
  • Advertising-inventory information management
  • Support for different outdoor media formats

Orders from different channels, one management path

Both online and offline orders are supported. Keeping these channels together matters because customers do not all engage in the same way. The application provides an operational path for following an order regardless of how it entered the business.

  • Online order placement
  • Offline order registration and follow-up
  • Customer-relationship management

Coordination between advertising companies

Company management and synchronisation modules form another part of the project. They support coordination between connected activities while retaining a dedicated management structure for each participating business.

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NSR activity licence

Open original size Tiva Safe activity licence from the Kerman Computer Trade Organization; document supplied by the company